Heroism is not about perfection nor is it the absence of fear. It is rising above life’s challenges in order to be relevant to your community.
Are you the ultimate doer? Are you the one who strive to change society for the better?
Encapsulated in this year’s campaign line “Change For the Better Pilipinas”, Krem-Top’s advocacy asks not of big things but the small changes that one can actualize and perform.
In the succeeding years, Krem-Top continued the call for change through campaigns that emboldened people to be inspired and bring to life their resolutions. In throngs, people were motivated to make them no matter how small or mundane – all because everyone wanted to change for the better.
For 2013, Krem-Top pushes the envelope, telling Filipinos that small changes when done together can effect a change not just for the individual but for an entire country. All it takes is the will and participation of the greater majority.
With the help of Krem-Top’s brand ambassadors Papa Jack and Richard Yap, a declaration of a better Pilipinas will not remain as a vision but a reality.
For more information, log on to our Facebook page: http://www.facebook.com/AlaskaKremTop or follow them on twitter: @kremtopPH
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